Online Transportation Supply Chain On Service Quality, Price, And Trust In Consumer Satisfaction In The Covid 19 Pandemic

Development of technology causes a variety of changes for humans. All things can be identified quickly and transparently by technology. Technology also provides humans a lot of convenience in carrying out activities. Transportation can move quickly and play a significant role in our life. This study aimed to determine the effect of service quality, price, consumer trust in online transportation on consumer satisfaction during the Covid-19 Pandemic. This study used Path analysis. The samples used as units of analysis were 100 Medan City people using online transportation applications. Besides, this study employed accidental sampling. The results of the study were service quality had a significant effect on price; the price had a significant effect on customer satisfaction; the trust has a significant impact on customer satisfaction; the quality of service affected customer satisfaction through price and customer trust