Digitalization: Reveal the Resilience and Sustainability of SMEs in the Covid-19 Pandemic

This research aims to reveal the digitization of SMEs how they can continue to survive in the pandemic era and be sustainable. The analysis uses a qualitative case study approach based on semi-structured interviews that allow for personal, actual interpretation and a reduction in general explanations. Cases are selected based on established criteria for SMEs in Malang City. Data collection was carried out by exploring related SMEs social media sites, direct observation of offline stores and candid interviews with business owners. SMEs selected according to the criteria set to be the object of research are Serena Cookies, Cornelia and Anda Cookies. The study results revealed that the SMEs studied were able to survive in the pandemic era with relatively stable business conditions. The business management carried out is with online and offline management models, which require the digitization capability of each business manager. The results of this study can be a reference for managing SMEs businesses engaged in the food industry sector, how to order online and offline to continue to survive not only during the pandemic but further for long-term business sustainability by continuing to improve their digital capabilities