A STUDY ON CONCURRENT ENGINEERING-BASED DESIGN AND PRODUCT DEVELOPMENT

Business strategies are rapidly changing with the demands of highly competitive globalised market. Industries are facing harder challenges every day. The lifecycle of a product is needed to be shortened to fulfil the customer needs and sustain in the market competition. Obviously the technical solutions are needed to be business driven. Concurrent engineering is recognised as one of the technical solutions to overcome these challenges. The paper is concerned about implementation of concurrent engineering technologies in the field of design and product development. Here the technology approach and the trend of applications are studied. A case is studied and the beneficial effects are also discussed. Finally the paper concluded as recognizing concurrent engineering as the way of achieving long-term sustainability in this highly competitive business climate