A COMPARATIVE STUDY ON THE CUSTOMERS' SATISFACTION IN SELECT PRIVATE SECTOR AND PUBLIC SECTOR BANKS IN TIRUNELVELI DISTRICT

Banks are considered as vehicle of finance in a nation. The finance should be given all the parts of country in the perfect manner. Thus, lots of banks are allowed to run their business. Due to privatisation, many of the private party also enter in to banking sector. Thus, the customers have different kinds of banks. So the satisfaction of customers has very vital role among the bankers. Here the factors influencing on satisfaction of customers is analysed and private banking sector gives high satisfaction than public sector banks