ANTI-CRISIS STRATEGY CAUSED BY UNCERTAINTY OF THE SMALL BUSINESSES UNDER THE COVID-19 PANDEMIC

A market economic system based on the means of production is characterized by fundamental uncertainty. The differences between the fundamental uncertainties and the risks lie in the fact that it is impossible to empirically measure the level and dynamics of future threats. A correct understanding of the uncertainty is essential for the study and analysis of the crisis. Under the influence of the COVID-19 pandemic, world economy found itself in a new global crisis, which had a significant impact on the rise of economic and social uncertainty, the degree of which is so high that it is impossible to predict the model of the economic and social development due to the current pandemic. The current economic crisis is characterized not only by global losses but also by the limited sources of compensation. According to scientists [Adžić., Al-Mansour, 2021], a crisis of this magnitude is the most unprecedented economic event of the last centur