IMPACT OF ONLINE GROCERY STORES ON CONSUMER BUYING DECISIONS: AN EXPLORATORY STUDY

Online shopping is process of purchasing product online using some online platform. In recent years, we have seen the growth of e-commerce and it is increasing day by day. Now a day every retailer tries to increase its access through e-commerce in India. The research objective is to know the consumers perception about online grocery store and to know the impact of online grocery stores on the behavior of the consumers.For this study, convenient sampling is used and 100 responses were collected and utilized for the study in concern. The sample was collected from the Dehradun city. The Finding of the study states that the online grocery shopping have a significant relationship with the consumer buying behavior