MARKET OF DEPOSIT SERVICES IN UKRAINE: DEVELOPMENT, MODERN TRENDS AND DYNAMICS OF DEVELOPMENT

The subject of research is theoretical approaches to the interpretation of the nature of the deposit services market, volume dynamics, structure and changes in the volumes of interest rates in Ukraine, from the period of formation to the present. The purpose of the article is to highlight the main trends and dynamics of the deposit market in Ukraine and the prospects for its development. The theoretical and methodological basis of research are: theoretical and practical principles of organization and development of initial forms of deposit operations, as well as the modern deposit market, applied developments and scientific works of domestic and foreign scientists in the field of finance, banking, in particular, the deposit services market. Research results. The essence of the deposit services market is described in the article, its structure is described. The main attention is paid to the study of the dynamics of the development of the deposit market, in particular the change in the volume of deposits and their rates. The state of the deposit base at the present stage is analyzed. Scope of research results: the banking system of Ukraine. Conclusions. The Ukrainian deposit services market is in a situation of increasing competition and strengthening the requirements for the activities of banking institutions, which determines the need to develop effective methods for raising funds from individuals and legal entities in order to intensify credit and investment activity and replenish the bank capital, which acts as the guarantor of stability, liquidity, solvency and stable development of the banking institution