THE PROGRESSION OF ELECTRONIC MARKETING IN INDIA DURING COVID 19 PANDEMIC

E - Marketing is the process of promoting a brand using the Internet technologies. It comprises both indirect marketing elements and direct response marketing which employs wide range of technologies to aid businesses to connect with their customers. Emarketing uses digital technologies to assist selling goods or services to the customer. The technologies are a valuable tool for traditional marketing companies despite of size of the company and the business model. The fundamentals of marketing aims in creating strategies to deliver the right messages towards the right people. The terms Internet marketing, e-Marketing, digital marketing and online marketing are commonly considered to be synonymous. The study puts torch into the development of electronic marketing through the covid 19 pandemic. The factors which influence the digital shopping are considered for the study. The study resulted that lockdown procedures and safety precautions are the main reasons for online shopping. Also, it is inferred that convenience and cost saving are other factors which have influenced the respondents