IMPACT OF E-COMMERCE PLATFORMS TOWARDS SURVIVAL & SUSTAINABILITY OF BUSINESS

The emergence of electronic commerce changed previous business models, though IT revolution is not a new thing in today’s generation still development of artificial intelligence & Advancement in IT technology opens new market opportunities in the field of electronic commerce. Consumer preference & prospective changes with these new opportunities. In the field of ecommerce this study is an attempt to find out consumers preferences towards ecommerce platforms & survival & sustainability of this business opportunity