PECULIARITY OF THE ACTIVITIES OF ENTERPRISES OF THE NATIONAL RETAIL UNDER THE CONDITIONS OF EURO INTEGRATION

In the article, the specificity of the Ukrainian retail enterprises’ activity is considered in the conditions of the Association Agreement between Ukraine and the European Union. The main directions and their characteristics for harmonization of Ukrainian standards with the European Union standards in the field of retail are singled out. The features of retail enterprises activity are disclosed, which should be taken into account when elaborating the development strategy in the conditions of European integration of the country