The effectiveness of influencer marketing on social media for home grown Indian brands

In India, the mobile phone revolution has changed several aspects of life, especially the business of advertising and marketing. Influencer marketing on social media using endorsements and product mentions from influencers that was earlier confined to celebrities and bloggers has grown bigger. Brands are re-imagining their businesses of marketing their products/services by building communities and roping in normal people as content creators. Instagram, YouTube and Facebook are becoming an instant hit allowing people to share reels, pictures/videos instantly. Influencers are people with a huge follower base on some or all of the social media platforms and brands are increasingly roping in these influencers to create a pull in the market for their products/services. These thought leaders create content to influence the idea of people online