APPLICATION OF HERZBERG THEORY IN THE EMERGING MARKET-THE EXAMPLE OF MACEDONIA

Management is art and science, whose main concern is the problem of effectiveness and efficiency. One of the most important factors that affect the organizational performance is the motivation. While general motivation is concerned with effort towards any goal, we narrow our focus to organizational goals in order to reflect the interest in work-related behavior. When we talk about motivation we talk about intensity of desire for accomplishing goals, performing tasks and achieving outcomes, both for the individual itself and the organization In the article all major theories are being presented, with a special emphasis on Hezberg's Two Factor Theory. This theory is dividing the factors as: Hygiene, or Basic factors and Motivators. The later are actually motivating the employees. The Research conducted in Macedonia was based on the division of the sample at the managerial and non managerial level. Findings show that: When applying to emerging markets, the income is to be shifted from Hygiene to Motivating factors, due to unsaturated needs and wants, both on managerial, and non managerial level. Income is very strong motivator, and definitely the key to the future individual and social well fare. Even the Hygiene factors are very strong Motivators in the emerging markets. Discrepancy in statistical results is present on almost every Hygiene factor (except: work conditions and company policy). Company growth has become very important motivating factor, which implies that the individuals have grown strong care for their organizations after EUCMS. EUCMS is perceived positively. It brings positive change in the perception of some factors: For better application, the authors have shifted some factors from Hygiene to Motivators such as: income and relationships with peers for managerial staff, and vice versa, the responsibility for non managerial staff