Research On Impact of Brand on Buyers' Behavior in Benin

Branding is one of the most important factors influencing client decisions in today's environment. Customers are more likely to buy items and services from companies that have effective branding. When customers have access to positively branded products, they have a higher level of brand loyalty. It's much more exciting to try to figure out how the mechanism of branding influences consumer behavior and buying decisions. One of the key goals of this study is to better understand the branding variables that influence consumer purchasing decisions. Brand image, price, brand awareness, advertisement, and brand loyalty all have a significant impact on the purchase of various products and items. The study will concentrate its efforts in Benin, collecting data from customers and evaluating the elements that consumers value when purchasing items such as clothing. The regression experimental results indicated; psychological and social factors have a significant positive effect on the buyer's buying behavior of a brand, as well as there is a positive and significant effect of a brand factor on a buyer's buying behavior of a brand. Lastly, that the country of origin does not influence the buyers buying behavior.