CUSTOMER SATISFACTION TOWARDS BANKING SERVICES –A STUDY OF REWARI DISTRICT

Business organizations are facing tough competition here no exemption for financial services or Banking industries. Customer service is an integral part of any organization it is necessary to identify the key success factors in terms of customer satisfaction. To develop and to sustain business any of the banks must have quality of customer service that can link up cordial relation with the customer and result in to the satisfaction level of the customer. In the present research an effort has done to measure satisfaction level of customer to bank located in Rewari District. For this purpose a questionnaire was designed and distributed among 130 account holders in different bank and 110 filled in questionnaire were received, out of these 100 valid questionnaires were found. To analyse the satisfaction of customer’s chi- square test were used and it is found that almost all the respondents are satisfied with the services provided by the bank irrespective of gender, age and occupation