A STUDY ON SOCIAL MEDIA MARKETING IN MANGALURU CITY-CUSTOMER BENEFITS

Social media is playing a vital role especially in developing countries. It is an emerging source for all companies to create awareness for their products or services in customer minds now a day the majority of the customer in modern days using internet. Social media is one of the ways to give short and eminent information to their target customers and to improve the company sale with the help of Social media companies are share message via the internet through websites, social networks. Social media now a day is among the „best possibilities available" to an item to get in touch with potential customers. Community social networking websites are the method to interact socially. These new media win the believe in of customers by linking with them at a deeper level. Social media is most important for social networking content sharing and online accessing did to its reliability. Social media opens a wide place for business such as online marketing .marketing which occurs via social media marketing. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you"re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram