SOCIO-ECONOMIC ROLE OF ADVERTISING: A NATIONAL DEVELOPMENT PERSPECTIVE

Information plays a vital role in the development of the human and the society in which they live. If people are informed in an influential way, they behave accordingly and may leads to participate in economic activities. Advertising with its cognitive and persuasive nature can easily polish the mind of target audience and create the sense of motivation to purchase the value offered by the companies in the form of product, to satisfy their various needs which in turn helps to enhance the living standard of them. In Indian context emotional, religious, cultural and traditional aspect of advertising is broadly practiced. In this paper by conceptualizing advertising and linking its impact on social and economic aspect of nation’s development such as advertising largely affects pricing of the product, creates demand and choice for consumers and further when they participate in economic transactions, they contributes to the national development. The advertisement also influences the social and cultural norms of peoples like their values, customs, developing living standard and creating social awareness. Various advertising initiatives are also analyzed which are available for social wellness.