Role of social media marketing in business development with brand awareness

Customers may quickly create, publish, and disseminate material such as banners, posters, films, and advertisements via social media. Companies often utilise social media to market their goods and increase client knowledge of their brand. Yet, not all businesses were successful in advertising their goods and attracting consumers' interest. These studies aim to determine the relationship between social media brand recognition and communication advertising. This research uses a statistical research method. These studies demonstrate the effect of internal company advertisements on brand image. In addition, these studies attempt to demonstrate how social media advertising may affect a company's bottom line. The objective of these studies is to obtain reliable and explanatory data about the effects that social media has on brand recognition for firms as a consequence of the exponential growth of social networking sites