A Study of Stealth Marketing and It's Effects on Consumer Buying Behaviour

Marketing is an important tool which contributes for sales. This process put in cost ranging from no cost to high cost. Stealth marketing is one such tool of marketing which is of no cost or low cost. Stealth marketing is advertising something to a person without them realizing they are being marketed. It has gained increasing attention as a strategy during the past few years. Stealth-marketing attempts to present a new products or services by clearly creating and spreading BUZZin a defined manner. The objective of the study is to analyze the various techniques included in stealth marketing and their applicability on increasing Product acceptability by Gen Z and its effect on them