THE CENTRAL ROLE OF E-COMMERCE IN BETWEEN OVERSEAS MARKETING STRATEGIES AND THE DEVELOPMENT OF BUSINESS IN INDIA: POST PANDEMIC SCENARIO

Abstract Aim/Purpose: The aim of the descriptive research study was to know the impact of E-Commerce management practices in relationship between the export marketing strategies and the development of Micro and Small scale Industries in the contemporary phenomena. As it is impacting more on the performance of micro and small scale industries development. Outcome: - As it is generated from the evidences of secondary data sources the E-Commerce is showing the significant difference with respect to export promotion strategies and the development of micro and small scale industries. Research Methodology/Design: The researcher has taken the literature from the sources of secondary data followed by the model has been developed that can be further assessed through collecting the primary data sources in the contemporary phenomena. Novelty: The research is novel in nature as it having a mediator in relationship between the export marketing strategies and the development of micro and small scale industries. Generalizability: In fact, the developed model with the help of primary data sources can be useful for where the situation will come across to take the advantage of E-Commerce as a central role in between the overseas marketing strategies and the development of business in India. Type of the Research: It is basically a descriptive research design where the model has been developed through completely studying the literature in the contemporary phenomena