Role of News Media in Enhancing Voters' Engagement: A Literature Review based Study

News media plays an arbiter job between the general population and another world. Holding public trust in explicit news media is the principal task since those who trust them will be set up to sit tight for their most recent variant. Media outline data to impact the public's convictions and mentalities. Different media types, including print media, present the perspectives outwardly world that causes us in framing and reshaping our assessment towards a specific issue. Thus, by keeping in view the importance of media in general and news media in particular, this article examined the role of news media in accelerating voters’ engagement and decision-making in the electoral process. We randomly selected a sample of n= 50 articles investigating the role of news media in political communication and its impacts. Cited literature reveled that, despite political framing and partial representations, the role of media reporting is highly acknowledged. As a result, First, media content influences the acquisition of more information on a political phenomenon. In the second step, acquired media information is accompanied by emotional and attitudinal reactions. Thus, from the early day of mass media research, media platforms are considered as a source of information and communication for the audience. Besides, partisan politics also influence the media stakeholders to convey the desired political information and benefit from financial and others. Furthermore, we have discussed the study limitations and made the recommendations