The Color Influence on the Audience of Interactive Television

The purpose of the research is to analyze the perception of the color by the spectator, to reveal the essence of the transmission of color solutions, to explain why exactly this color is used in modern television. Show the influence of each color in particular and its components. To tell about the work of television and the choice of colors for different programs. The research methodology is to consider the principle of the color impact on interactive programs. Since such programs are the most popular and cause more emotions than other programs, where color plays a primary role. The scientific novelty of the work consists in a detailed description of modern TV programs, obtaining the characteristics of the material perceived by the viewer through the expression of color. Consideration of the logos of TV shows, and why they are such. The use of color in advertising, the better to use several clear colors instead of a variety of different shades. Conclusions. Since color in the interactive genre of television acts as an aid to the perception of information, it is nevertheless important because it causes a feeling in a person. Color can emphasize the emotional state that the author wants to convey on television. Thus, it will be much more pleasant for the viewer to watch the action, and also it is easier to immerse yourself in the reality of an interactive show. In addition, the color is very skillfully operated when creating advertising, it is one of the most important factors in advertising. After all, in addition to light, the object that they want to highlight must be isolated in color pairs. This also applies to clothing leading when shooting a TV show, the choice of locations for movies or clips