AN ECO-FRIENDLY ECONOMY AS A GOAL FOR LONG-TERM DEVELOPMENT

Abstract The article assesses the current state of interaction between the economy and ecology, identifies the key problems in this system, and outlines promising approaches to solving these problems. At present, the economic system is regulated by the relationship between man and things. This does not contribute to the regulation of the harmonious relationship between nature and man.References: 1. Chesbrough H., Teece D. When is Virtual Virtuous? Organizing for Innovation / Harvard Business Review. 2016. January February. 2. Collection of Tourism Expenditure Statistics/ Technical Manual / World Tourism Organi-zation, Madrid, 2015, - 104 p/ 3. David F.R. Fundamentals of Strategic Management. -N.Y., London: Merril Publishing Company, 2016. 4. Forester J. World Dynamics. Wright Allen Press, 1971. 5. Grundy T. Breakthrough strategies for growth. -Pitman Publishing. 2015. 6. Innovation policy in a global economy / Ed. by Archibugi D. -Cambridge: Cambridge University Press, 2019. XY1, 278 p. 7. Jorgenson, D.W. and Siebert C.D. Optimal Capital Accumulation and Corporate Invest-ment Behavior. Univ. of California, Berkley, 2017. 8. Koch R. The financial time's guide to strategy. -Pitman Publishing. -2015. 9. Loon P. A dynamic theory of the firm Production, Finance, and Investment. Berlin, Springerveri, 2013. 10. Lorange P. Corporate planning. Englewood Cliffs (N.J.), 2010. 11. Makridakis S. Pacing up to the Future: In Search of Pragmatism in Management. Free Press, New York, 2019. 12. Quality management in urban tourism. Chichester. 2017/ 297 p. 13. Rogers E.M, Shoemaker F.F/Communication of innovations. N.Y., 2019. 14. The World Bank and the Organization for Economic Cooperation and Development, 2023