Women Entrepreneurs - A Study With Special Reference to Beauty Parlours in Virudhunagar District

Women have a great role to play in the development and nurturing of society. Women entrepreneurs have been making a signi cant impact in all segments of the economy in India. Modern women have a story desire and urge for enhancing their beauty. Hence, the present study specially deals with beauty parlour women entrepreneurs. So the present study is an attempt to identify the factors which inuence the women to start the beauty parlours and the effect of variables like age, marital status, education and to suggest measures to improve their overall efciency