FEMALE CONSUMER PREFERENCE AND SATISFACTION TOWARDS SELECTED MASALA PRODUCTS

There are many companies involved in manufacturing Masala Products all over the country. As of now, many varieties of Masala Products are available in the market which we use for preparing Vegetarian as well as Non-Vegetarian items. The Masala food items usually give the same taste as like Traditional Cooking. As it is always available in the nearby shop, people can get the Masala Products at their door steps too. Hence, the Masala Products becomes an essential in everybody’s life in fast running world. The main objectives of the study is to identify the preference to purchase of Masala powders among women consumers and to know the consumers level of preference towards masala powders. The data for the study has been collected in primary through issue of structured questionnaire. A sample of 221 customers who are living in Pollachi Taluk have been selected by adopting convenience sampling method. Simple percentage, Weighted average ranking, Friedman Rank Analysis, chi-square test and ANOVA test are applied to process the data and draw inferences