Factors Affecting the Customer Perception and their Investment in Crypto Currency

Abstract: With the rapid development of information and communication technologies, numerous daily actions have been changing and performed online; thus, it has become quite flexible and effectual. The considerable growth in online users has activated virtually and created a new business phenomenon, cryptocurrency, to facilitate financial activities such as buying, selling, and trading. Cryptocurrency, sometimes called crypto-currency or crypto, is a form of currency that exists digitally or virtually and is used as a medium of exchange. Cryptocurrencies don't have a central issuing or amendable authority but use a decentralized system to record transactions and issue new units. Cryptocurrency represents substantial and insubstantial objects used electronically in different applications and platforms such as social networks, online games, virtual worlds, and peer-to-peer networks. This virtual money has become extensive and prevalent in many systems recently. This paper examines the user's perceptions and misconceptions about crypto. It also explores the factors affecting investing in cryptocurrency and the comparative risk involved with crypto with reference to other investment avenues. Keywords: Crypto Currency, Customer Perceptions, Comparative risk, Bitcoin