THE IMPACT OF SOCIAL MEDIA ON ECOMMERCE MARKETING

Social media tools: It is an e-commerce platform that increases people's interest in the demand for products with its features such as facilitating organization, enabling the rapid spread of ideas, contributing to the increase of communication between individuals, reducing the costs of organization and propaganda, enabling more people to react to innovative ideas and products in a shorter time. -The features of social media marketing, which is important in commerce, customer relations in social media platforms and the concept of social media and its effect on the purchasing process are discussed in a comprehensive way. While using the marketing methods that will increase the sales in the social media, the main factors that the ecommerce site should pay attention to both for marketing and advertising activities have been examined together with social media commerce. With the relationship of e-commerce and social media marketing, social networks where consumers are increasingly shopping online, connecting with various brands, and directing users to them. This gives us an important clue about the relationship between e-commerce and social media commerce