Sale and Sale Promotion

Consumer behavior is a set of behavioral characteristics and activities that they take when buying products and services that they use for their needs. Consumer activities include informing, evaluating substitutes and brands, and the buying act itself. Given fair market performance and free competition, it is important for the consumer to know what product or service he can do best to satisfy needs or wants. In this way, it is necessary to make a qualitative decision based on the evaluation of the value of the product or service purchased and the post-consumer satisfaction analysis. In order to help explain customer behavior more easily, it is necessary to know the marketing and sales methods, the process by which certain actions of the company's tools and activities create and make an offer. For businesses, marketing is important for reasons that include a market analysis that also implies an analysis of consumer behavior. Today, as globalization is increasingly strong, consumer behavior is important not only for a better understanding of their characteristics, but also for easier market segmentation and easier placement. products or services in the target market. To ensure a secure income, companies need to constantly monitor the dynamics of consumer behavior - so it is necessary to analyze the market before developing the product, when developing in the testing phase, analyze the behavior when consuming the product, when placing a product in market, constantly monitoring and comparing consumer behavior in the market, adapting to the product and finally assessing customer satisfaction by using customer feedback and returning it for another purchase which is of particular importance for the realization of this ways of selling and promoting it