Management of credit activity of banking institutions

The article investigates the current state of credit activity of banking institutions of Ukraine, the dynamics of key indicators that characterize it. The need to support customer-oriented policy in the field of credit activity, which is the key to strengthening the competitive position of the Bank in the struggle for customers. The authors have developed a comprehensive model of activation of credit activity management of the Bank, in which a program of actions in a certain direction is proposed and some diagnostic indicators are recommended to determine the state of the Bank in accordance with the proposed targets. Also, the distinctions of work at each of the selected organizational and management stages are determined in detail. The proposed levers are reduced to an algorithm of management actions that will adjust the development of credit activity of a banking institution in the priority direction