Challenges and Issues of Marketing

The complexity of development and growing and social change tensions between dominant results-based and emerging education and improvement-based ways of evaluating development attacks have created major challenges for the evaluation of communication for development (C4D). Drawing on our recent research, we identify significant tensions, issues and challenges in evaluating C4D. However, research in digital shopping and sustainability is very scarce. The purpose of this research is to examine the research on the subject, from 2009 until 2018, and to elaborate a research agenda about digital marketing and sustainability