A Study on Consumer Behavior towards Fast Moving Consumer Goods at Tirupur Town

Fast Moving Consumer Goods (FMCG) division is the fourth biggest segment in India touching everyone’s life consistently. With changing profile and outlook of Indian customers, this segment has a productive potential as semi-urban, urban ghettos and developing country portion. In coming years, with quickly changing socio – financial scene, base of pyramid will be the quickest developing customer market. The exploration work is a try to concentrate on the components that influence the purchasing conduct of customers living in unapproved settlements in urban India. The study was directed with the assistance of semi organized poll utilizing blended technique research approach utilizing illustrative configuration with simultaneous planning. The concentrate initially inspected the socio – monetary components, trailed by item inclinations – bland or marked under different heads of FMCG item classifications, explanations behind such inclinations took after by variables influencing the purchasing conduct. There were twenty one such components put under five general classes. The discoveries of the study uncover those customers in such ranges lean toward brands over nonexclusive items. In the meantime unwavering quality, item highlights and financial elements largely affect purchasing conduct alongside limited time offers