Utilization of ICT Tools on Travel and Tourism Organizations in Madurai – A Survey

Tourism is one of the fastest growing industries in India it is the major contribution to develop the nation’s economic growth in that information and communication technology industry is the major contribution in developing the industry in planning, organizing and marketing the product. Tourists can plan their vacations like which place they can visit, how to reach the destination, booking tickets, accommodation etc., from the home itself with the help of ICT. To analyse the use of ICT in the tourism industry in Madurai around 25 tourism organizations were surveyed. This paper represents the whole survey report followed by a detailed analysis of report findings and suggestions