A STUDY ON CRM PRACTICES WITH REFERENCE TO BANKING SECTOR IN COIMBATORE

Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers. The CRM approach tries to analyse data about customers' history with a company, to improve business relationships with customers, specifically focusing on customer retention, and ultimately to drive sales growth. The main objective of the study is to study the customer relationship Management practice that is implemented at customer level and to know the satisfaction level of the customers towards CRM practices. For this purpose a sample of 150 respondents were collected from the respondents and the conclusion is that the study report can be used as a supplementary factor to know about the perception of customers about software and many of the customers are not aware of the software if the company arranges for a work shop on software usage then it can used by every customers where the client database can be maintained easily