Social and Cultural Expectations and Changing Role of Women

The role of women in public life and in the social context has changed in the last few decades. From the role of a bread maker it has changed to bread winner in many cases. Business and cultural environments have exerted a great influence on these roles. Social changes have made the role different. In the context of today’s environment, they play different roles from business entrepreneurs to Corporate Executives to policy makers. But still there are cultural pressures on the ideal role to be played by them in society. There are still cultures which consider women not suitable for taking up employment and their roles are restricted to home making. In the current global environment this expectation is making difficult for them to choose their career and education. This article would try and trace the roles played by women as entrepreneurs and social emancipation to play a larger role in society. This is very much influenced by local cultures and beliefs, in spite of globalization of businesses. There are expectations and responsibilities associated with such winds of change