A STUDY ON EFFECTIVE DIGITAL MARKETING STRATEGY IN EDUCATION SECTOR AT BANGALORE CITY.

Digital Marketing is a key mantra for success of business organizations to reach its target audience. It is always challenging as it gets modernized constantly, today digital marketing has geared up a wide transformation in marketing area; it has overtaken the traditional marketing strategies, Companies are obsessed with inventive, opportunities and challenges inside this digital era. Digital marketing is the channel of electronic communication which is used by the businesses to endorse the goods and the services towards the marketplace, Statistics reveal that currently there is over 460 million internet users, India is the second largest online market, By 2021, there will be about 635.8 million internet users in India, which make 80 % of the population is active through their Smartphone devices, Internet is where the population spends maximum time especially young students and working executives, Digitalization has replaced the way information is put across and evident by viewers the paper aims to study how digitalization can make an impact, thus influencing decision making among a certain target group taking to Education Industry as a sample. 1. Introduction Indeed today we are leaving in a globalized world where the physical transaction has been changed into digital and so as the traditional marketing is getting swap into digital marketing, It is a wide open space without boundaries, the statistics revels that In 2018