Business Model Canvas for Business Development Strategy: A Systematic Literature Review

The Business Model Canvas is a tool that can be used to provide an overview, analysis, and allows it to be used to develop models of a business or organization. This study aims to analyze the available literature, namely about the business model canvas and the development of strategies for business or organizations, and in the end, mapping of articles will be carried out. This study used a Systematic Literature Review (SLR), which was carried out according to the procedure and then followed by a meta-analysis to identify the relationship between published articles. This study uses VOSViewer as software and uses Scopus to help classify data. e research results from the VOSViewer software results in the co-authorship section show that there is no dominance of certain author names in research related to the business model canvas. However, it was found that the items business model canvas, strategy, business development strategy have a fairly high linkage value