A Study on Consumer Attitude's towards ATM Services

Banking is a customer oriented service industry, where the customer in focus and customer service is a differentiating factor. In the traditional of post-nationalization period since 1969, the function of banking to accept deposits and to make quality of service provided to customer by banks, mainly on account of the tremendous growth in the volume of business, the expansion of the branch networks and diversified activities without corresponding support of infrastructure. Modern World Bank is fully based on computerization. Computerization has provided new opportunities for banks to expand their markets and services into world level. The e-banking has made the customer say goodbye to huge account registers and large paper bank accounts. The e-banks offer many services like E- cheque, D-Mat A\c, Smart Banking, Home Banking, Clearing House Automated System, Electronic Fund Transferred at Point of Scale and Automated Teller Machine to its customer. The evolutionary trend from cash economic cheque economy and onwards to plastic card economic is witnessed in the introduction of ATMs. Automated teller machine is like a human weighing machine. It’s helps to measure the bank balance of the person in by inserting card and gets currency notes