A Study on Customers Awareness on E-Commerce through Social Media

In this era, social media has become a vital part in our everyday life. E-commerce through social media includes activities like posting text and image updates, videos, and other content that drives audience engagement. Having said that, it is also a powerful tool for all businesses to reach prospects and customers by interacting through various mediums like WhatsApp, Facebook, Instagram and so on. E-commerce through social media can help with several goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association, improving communication and interaction with key audiences.Our analysis aims at finding out the awareness level among customers regarding social media marketing that specifically includes WhatsApp, Facebook and Instagram only and the advantages and disadvantages to customers who buys products through social media