Factors Influencing Consumers' Choice Criteria to Purchase Residential Apartments in Bangladesh

Abstract: This study aims to explore the factors that influence consumers’ choice criteria to purchase residential apartments in Bangladesh. This data is collected from 200 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience sampling method is used. Data are analyzed using frequency analysis, factor analysis and regression analysis. From the results of regression analysis, this investigation is found that performance factors, geographical factors and infrastructural factors are significantly influenced consumers’ choice criteria to purchase residential apartments in Bangladesh. The results of this research may be helpful for both investigators and real estate companies. For investigators, this examination gives instruction for accepting to choice criteria, demographics level, and their relative significance. Literature for upcoming exploration, this research indicates ways to recognize additional thoughtful factors which influence consumers’ choice criteria to purchase residential apartments in Bangladesh. Besides, this exploration gives realistic direction and pertinent suggestions to the real estate companies. Real estate companies will be profited identifying factors of consumers’ choice criteria to purchase residential apartments in Bangladesh. Those companies offer to consumers for purchase residential apartments in Bangladesh