Theoretical review of developing innovative marketing strategies

The article discusses the theoretical issues of developing an innovative strategy. The author has reviewed the scientific literature on this topic. Also, the statistics of the number of technological, marketing and organizational innovations introduced in the Republic of Uzbekistan for 2008-2016 has been given. At the end of the article, the author outlined legal acts for the development of innovative marketing in the country, and also suggested a number of measures for the further development of the development of an innovative marketing strategy.Acknowledgments: I am grateful to my colleague Ph.D. Hakimov Ziyodulla for his innumerable contribution to the preparation of this article. Also, I express my gratitude to the colleagues of the "Marketing" department in the moral support of my research