INFLUENCE OF SERVICE QUALITY ON CUSTOMER SATISFACTION WITH UNIQUE ORIENTATION TOWARDS PRIMARY HEALTH CENTRES

ABSTRACT Every service organisation is concerned about the quality of services for retaining and satisfying their customers. That is service quality is the guiding factor of the future of any service organisation. The current study is undertaken to comprehend the influence of service quality on customer satisfaction with special reference to primary health centres. The study had made use of service quality evaluation instrument proposed by Parasuramanet al., (1988) for preparing the questionnaire to collect information from respondents. The result of the study reveals that there is a significant positive correlation between various factors of service quality such as reliability, assurance, tangible, empathy, responsiveness and customer satisfaction