A Study on Customers Perception towards Life Insurance Corporation of India Special Reference to Dharmapuri District

The word “perception” comes from the Latin words Perciptio, percipio means “receiving collecting, action of taking possession, anxiety with the mind and senses”. Perception is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world. Perception on the other hand, better describe one’s ultimate experience of the world and typically involves further processing of sensory input. Thus, perception in humans describes the process where by sensory stimulation is translated into organized experience. That experience, or percept, is the joint product of the stimulus and the process itself. Relation found between various types of stimulation and their associated percepts suggest inferences that can be made about the properties of the perceptual process, theories of perceiving that can be developed on the basis of these inferences. Because the perceptual process is not itself public or directly observable the validity of perceptual theories can be checked only indirectly perception is the process of attaining awareness or understanding of sensory information