PROMOTING EMPLOYEE GREEN BEHAVIOR THROUGH GREEN KNOWLEDGE MANAGEMENT, GREEN INNOVATION & GREEN COMMITMENT FOR CORPORATE SUSTAINABILITY

Currently the Company has an obligation in operational governance for the continuity of its business by implementing green management. With this paradigm shift, companies must play a proactive role in preserving the environment in a sustainable manner. For this reason, there is a need for synergy between human efforts to manage survival (profit) optimally, while maintaining environmental sustainability (planet) and human welfare as a whole. This study aims to analyze the influence of Green Knowledge Management, Green Innovation, Green Commitment, Green Perceived Organizational Support on Employee Green Behavior and their implications for Corporate Sustainability in company in Indonesia. This research done with Quantitative Method using Structural Equation Modelling (SEM) analysis with software Partial Least Square (PLS). The population in this study was a sample of 220 people and the sampling technique is random sampling. The results of the research prove that: 1) Green Knowledge Management has no effect on Employee Green Behavior; 2) Green Innovation has effect on Employee Green Behavior; 3) Green Commitment has effect on Employee Green Behavior; 4) Green Perceived Organizational Support has moderate the influence of Employee Green Behavior to Corporate Sustainability & 5) Employee Green Behavior has effect Corporate Sustainability