Perceived Risk in Online Shopping

In the advent of e-commerce many issues have been faced in the development of online shopping. Consumer faces different risks in online shopping which decreases their interest to purchase products through various online shopping websites. This study shows about the customer perceived risk in online shopping. This study aims to examine risks in online such as functional risk, financial risk, time risk, social risk, physical risk, economic risk, after-sales risk and delivery risk. The network security of e-commerce must be strengthened. Customer should feel secure environment in online shopping. The study reveals that information risk, product risk and delivery risk have an intense effect on online purchase intention. Finally, it is important to strengthen integrity management in order to enable consumers to buy goods in online