THE CHALLENGE OF MANAGING A SMALL CONSULTING FIRM IN A DEVELOPING ECONOMY: CASE STUDY CAA/PROCONSULTING

The aim of the paper is to analyze the development of the consulting services in Moldova, and the challenges of managing a small consulting firm in a small-scale developing economy. To support our opinion and articulate the practical challenges faced by a local consulting firm we used the study case approach. The paper is based on the experience of a real consulting company. It highlights how business environment contributes to promote change in the organizations. The business environment is constantly changing calling SMEs to catch every opportunity in order to be resilient and competitive on the market. Consulting services have a critical role to play helping businesses to be more competitive by providing the required niche or temporary expertise. The presented case study highlights the major consulting trends and challenges such as productizing consulting services and the need for specialization in consulting to bring the desired value for the client. The implication of the research brought the importance of developing the consulting services market, due to their major role in promoting change in a business