Journal of Bio-based marketing vol.3/2023

The Journal of Bio based Marketing (JBM) provides a forum for academics, researchers, entrepreneurs, young experts, professionals, educators to analyze global aspects of bio-based marketing as a theoretical idea and real business model in value chain of bio-based products. Covering all aspects of knowledge regulation and order including organizational issues, technology support, knowledge representation, transfer of knowledge and knowledge valorization. JBM focus on the following topics: Bio-based technologies; Bio-based marketing strategies; Technology transfer and new business models; Policy and regulation of bio-based products E-marketing and sale