Sustainable Ecotourism through Cutting-Edge Technologies

Tourism is a phenomenon that dates back to ancient times. Ancient Greek philosophers recognised, adopted, and promoted the concept of rest-based tourism. Ecotourism is a particular type of tourism that connects with activities that take place in nature, without harming it, along with the herbal and animal wealth. According to estimates, the global ecotourism industry is currently booming due to various reasons, and it is becoming an important factor of sustainable regional development. This article presents the vision, work, and outcomes of project AdVENt, a project focusing natively in sustainable ecotourism through natural science and technological innovation. AdVENt’s study area includes the National Parks of Oiti (or Oeta) and Parnassus in Central Greece, where there is a remarkable native flora with a high endemism rate integrated with areas of cultural value and national and European hiking routes and paths of varying difficulty