The use of open innovation in co-creating sustainable tourism strategy

This paper discusses the use of open innovation in co-creating sustainable tourism strategies. The objective of this paper is threefold: (1) To present key information on Open Innovation. (2) The presence of Open Innovation in tourism. (3) The use of Open Innovation in co-creating sustainable tourism strategy. The paper emphasizes the value of co-creation in developing sustainable tourism strategies. The use of open innovation is necessary in order to achieve successful collaboration of stakeholders in tourist destination. This paper presents theory on open innovation. It provides a comprehensive overview build on the analysis of theoretical findings and publicly available case studies. It provides destination stakeholders with starting points for the development of sustainable tourism strategies. The value of this paper lies in the comprehensive review of open innovation and the possibility of its implementation in co-creating of sustainable tourism strategies