Analysis of Factors Affecting the Interest of People to Use DANA Application Using Principal Component Analysis Method (PCA)

The important economic field provides technological innovation in it. The use of information technology can meet business information needs quickly, relevantly, and on time. Financial Technology appears to change the payment model from conventional to modern. Many payment applications have developed in Indonesia, one of which is the DANA application that is included in the list of popular digital wallet applications. DANA application helps to provide convenience in transactions. Factors that influence users using the DANA application are security, convenience, trust, usefulness, and desire. The author uses quantitative research methods whose results will be obtained from 200 respondents who actively use the DANA application in the DKI Jakarta area. Then the writer needs to know the factors that influence the user in accepting and using the application as well as the most dominant factor towards the interest in using the DANA application. After determining the number of respondents and research variables, the authors conducted a validity and reliability test. After that, the variable correlation test with the measurement is done taking into account the Kaiser Meyer Oikin (KMO) number, Bartlett test of sphericity and MSA measurement. To simplify data, a core process can be carried out using the Principal Component Analysis (PCA) method. Finally determine the group of factors that are the most dominant influencing users using the DANA application