SERVICE QUALITY, TOURIST SATISFACTION AND REVISIT INTENTION : STUDY OF VISITORS IN JAIPUR

Tourism and hospitality industry is primarily a service industry where the entire focus of serviceprovider is to satisfy customer's expectation,encouraging them for revisit and positive word of mouth.This study aims to investigate the relation of service quality with the customer satisfaction andrevisit intention at a tourist destination. This paper established a relationbetween customer satisfaction with service quality motivate for revisiting the Jaipur recently declared World Heritage City. Therefore,judgment of quality by consumer should be given the highest priority and their decision regardingthe quality of service should be welcome by the hosts. A quantitative study using questionnaire of 320 responses were analyzed to generate findings. The result from the research study showed theconstructs like destination facilities, destination attractiveness, price affordability and staffbehavior contribute directly in satisfaction of tourists and their intention to visit the site again.This paper also highlights the management strategies in tourism industry with futureimplication to enrich the experience of tourist visiting JaipurSHODH SANCHAR BULLETIN, Vol. 10, Issue 39, July to September 2020 ,ISSN - 2229-362