Hotel Strategy Facing The Covid-19 Pandemic (Case Study: The Lovina Bali Resort)

Abstract: The Covid-19 pandemic has brought many changes to the world. One of the sectors directly affected is tourism. The impact on the tourism sector is due to the implementation of a travel ban policy and a large-scale social restriction policy, resulting in a decrease in domestic and foreign tourists. One that is closely related to the tourism sector is hospitality. This study aims to examine the management strategy of The Lovina Bali Resort in the Covid-19 pandemic situation. This research used descriptive qualitative methods with virtual interview techniques and a literature study. The informants selected in this study were HRD also as General Affairs. As a result, the strategy implemented by the hotel, in this case, The Lovina Bali Resort, is a generic service and communication strategy. This strategy is expected to be a reference for other hotels to survive during the Covid-19 pandemic. Keywords: Hotel, Strategic Management, Covid-19 Pandemic. Title: Hotel Strategy Facing The Covid-19 Pandemic (Case Study: The Lovina Bali Resort) Author: Putu Dio Artha Pratama, Elga Astri Yuniar, Ni Nyoman Kerti Yasa International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 10, Issue 1, April 2022 - September 2022 Page No: 300-304 Research Publish Journals Website: www.researchpublish.com Published Date: 24-June-2022 DOI: https://doi.org/10.5281/zenodo.6719910 Paper Download link (Source) https://www.researchpublish.com/papers/hotel-strategy-facing-the-covid-19-pandemic-case-study-the-lovina-bali-resortInternational Journal of Management and Commerce Innovations, ISSN 2348-7585 (Online), Research Publish Journals, Website: www.researchpublish.co